Fondo — Investment App
Building a New, Visual Universe for Fondo's New Investment Categories
Task
Design and define the style of Fondo's 40+ fund category illustrations
Colours
Starting out with Fondo's blue, we added 7 complementary colours to the brand.
Texture
Grain textures add detail and a bit of chaos to the clean and geometric style.
Concept
The visualised categories allow users to easily invest in what matters most to them.
Psychology
Illustrations have the ability to convey abstract ideas in a way that suits your brand.
Credits

Anders Waltz
Style Definition
Concept
Illustration

Comissioned by
Fondo
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