Fondo — Investment App
Building a New, Visual Universe for Fondo's New Investment Categories
Building a New, Visual Universe for Fondo's New Investment Categories
![](https://cdn.myportfolio.com/0c60ecac22134e4b29664b2ee03d3e26/ef1130cc-27b5-480e-b50b-1c67d514e65b_rw_1920.png?h=56bdc9e8fe2a4a7f50814ac790c18690)
Task
Design and define the style of Fondo's 40+ fund category illustrations
![](https://cdn.myportfolio.com/0c60ecac22134e4b29664b2ee03d3e26/0ddb6716-6d9d-47fb-ba1d-206da042a74f_rw_1920.png?h=5de6fb85dc78e745b098d279a3f848d5)
Colours
Starting out with Fondo's blue, we added 7 complementary colours to the brand.
![](https://cdn.myportfolio.com/0c60ecac22134e4b29664b2ee03d3e26/872533fc-cb2d-437d-881a-87cfa880fb80_rw_1920.png?h=d64d1103676ebd5397cd258d02d8c5bf)
Texture
Grain textures add detail and a bit of chaos to the clean and geometric style.
![](https://cdn.myportfolio.com/0c60ecac22134e4b29664b2ee03d3e26/819252b6-7636-4b5a-bd9b-9613a2f7a75c_rw_1920.png?h=a5c0cad5b54abc55c68483c2ff847e1c)
Concept
The visualised categories allow users to easily invest in what matters most to them.
![](https://cdn.myportfolio.com/0c60ecac22134e4b29664b2ee03d3e26/76911661-f464-4c8e-a74d-005ff613ea49_rw_1920.png?h=8f7872071b06be2f80ab805bd0fa354d)
Psychology
Illustrations have the ability to convey abstract ideas in a way that suits your brand.
![](https://cdn.myportfolio.com/0c60ecac22134e4b29664b2ee03d3e26/7be69c4e-971a-490e-a7dc-bf7a1ecf9cdd_rw_1920.png?h=1296d010fdf72aa3b1b7d731472e1ef0)
Credits
Anders Waltz
Style Definition
Concept
Illustration
Anders Waltz
Style Definition
Concept
Illustration
Comissioned by
Fondo
Fondo