Zenmaia — Sustainable Tea
Inspiring people to consume tea in a new, healthy and sustainable way
Task
Communicate the brand story and benefits of drinking Zenmaia tea.
Tea — As It's Meant To Be
No teabags. No strainers.
No plastic. 100% organic.
Process
By studying the illustrations and shapes of the packaging, we defined the visual language.
Style
We stay true to the brand colours and feel while giving the visuals texture for a hand-made feel.
Story
Every scene was carefully written into a script, then planned out drawing by drawing.
Animation
Since the tea is traditional, we wanted to work with 2D animation, adding bits of original frame by frame and even a quick twist of simulated 3D.
Credits

Anders Waltz
Direction
Storyboard
Illustration
Animation
Sound Design
Sunakshi Puri
Co-direction
Animation
Gonçalo Brito
Concept
Script
Illustration
Animation
Milena Chincholle
Concept
Story
Animation
Anaïde Chirinian
Storyboard
Illustration
Animation
Claudia Velhas
Voice artist
Comissioned by
Zenmaia
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