Zenmaia — Sustainable Tea
Inspiring people to consume tea in a new, healthy and sustainable way
Task
Communicate the brand story and benefits of consuming Zenmaia tea.
Tea, as it's meant to be
No teabags. No strainers.
No plastic. 100% organic.
Process
By studying the illustrations and shapes of the packaging, we defined a new visual language.
Style
We then moved on to style. Staying true to the brand colours, we added a texture for a hand-made feel.
Story
Every scene was carefully written into a script, then planned out drawing by drawing.
Animation
Since the tea is traditional, we wanted to work with 2D animation, adding bits of original frame by frame and even a quick twist of simulated 3D.
Credits

Anders Waltz
Direction
Storyboard
Illustration
Animation
Sound Design

Sunakshi Puri
Co-direction
Animation

Gonçalo Brito
Concept
Script
Illustration
Animation

Milena Chincholle
Concept
Story
Animation
Anaïde Chirinian
Storyboard
Illustration
Animation
Claudia Velhas
Voice artist
Comissioned by
Zenmaia
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