Zenmaia — Sustainable Tea
Inspiring People to Drink Tea in a New, Healthy And Sustainable Way
Inspiring People to Drink Tea in a New, Healthy And Sustainable Way
Task
Communicate the brand story and benefits of drinking Zenmaia tea.

Tea — As It's Meant To Be
No teabags. No strainers.
No plastic. 100% organic.
No plastic. 100% organic.

Process
By studying the illustrations and shapes of the packaging, we defined the visual language.

Style
We stay true to the brand colours and feel while giving the visuals texture for a hand-made feel.

Story
Every scene was carefully written into a script, then planned out drawing by drawing.

Animation
We opted for traditional 2D animation with a mix of frame-by-frame and a touch of faux 3D for the classic tea concept.




Credits
Anders Waltz
Direction
Storyboard
Illustration
Animation
Sound Design
Direction
Storyboard
Illustration
Animation
Sound Design
Sunakshi Puri
Co-direction
Animation
Co-direction
Animation
Gonçalo Brito
Concept
Script
Illustration
Animation
Concept
Script
Illustration
Animation
Milena Chincholle
Concept
Story
Animation
Concept
Story
Animation
Anaïde Chirinian
Storyboard
Illustration
Animation
Storyboard
Illustration
Animation
Claudia Velhas
Voice artist
Voice artist
Comissioned by
Zenmaia
Zenmaia