Branding a tech product

I was really excited to work with tech company Xact when they needed a brand identity for their product XaTester. After designing the logo, brand material and website, I was asked to make a case film, showcasing the brand identity in motion.
I wanted to create a zero-gravity, mysterious and futuristic vibe – presenting the brand material in an interesting and elegant way.
Process
Crops
Logo & icon animation
Credits
Direction Anders Waltz, Claus Møllebro
Design & Illustration Anders Waltz, Mette M. Jørgensen
Animation & Sound Design Anders Waltz
Branding comissioned by Xact
Case film comissioned by WeThink Nordic
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