Tjintokk — Test Driving Facility
Recruitment Commercial For Sweden's Largest Car Resting Facility
Recruitment Commercial For Sweden's Largest Car Resting Facility
Task
Inspire people to test drive new cars in the North of Sweden and communicate the requirements of the position.
A collab with Soja
Idea
Create a film, showing the Swedish nature that applicants could be driving in — as well as informative screens with a futuristic feel.
Style
Hand-drawn and spectacular, though soft and appealing. The wide scenes emphasize nature's scale and grainy textures add a human touch.
Contrast
The round, snowy hills create a cool contrast to the elegant and futuristic car designs.
Colours
The colour palette is both lively and realistic. It mimics the blue tones of the North and combines them with vibrant reds, acting as a accent colour in the film.
Process
Salla did an fantastic job storyboarding each scene, making it a smooth ride from sketches to graphics and animation.
Credits
Studio
Soja — Infografik & Animation
Soja — Infografik & Animation
Sofie Edvardsson
Direction
Direction
Salla Lehmus
Storyboarding
Art Direction
Illustration
Cel animation
Storyboarding
Art Direction
Illustration
Cel animation
Simon Österhof
Project Management
Project Management
Line Hagsand
Animation
Animation
Anders Waltz
Screen graphics
Animation
Screen graphics
Animation
Comissioned by
Tjintokk
Tjintokk
