Anders Waltz | Brand Design & Animation

Tjintokk — Test Driving Facility
Recruitment commercial for Sweden's largest car testing facility

Task

Inspire people to test drive new cars in the North of Sweden and communicate the requirements of the position.

— a collab with Soja animation studio

Idea

Create a film, showing the Swedish nature that applicants could be driving in — as well as informative screens with a futuristic feel.

Style

The style is hand-drawn and spectacular, though soft and appealing. We used wide scenes to emphasize the scale of nature and grainy textures to add a human touch.

Contrast

The round, snowy hills create a cool contrast to the elegant and futuristic car designs.

Colours

The colour palette is both lively and realistic. It mimics the blue tones of the North and combines them with vibrant reds, acting as a accent colour in the film.