Tjintokk — Test Driving Facility
Recruitment commercial for Sweden's largest car testing facility
Task
Inspire people to apply for test driving new cars in the North of Sweden and communicate the
requirements of the position.
— a collab with Soja animation studio
Idea
Create an animated film showing the magnificent Swedish nature that applicants could be working in, as well as informative screens with a more technological feeling.
Style
The style is hand-drawn and spectacular but still soft and appealing. We used wide scenes to emphasize the scale of nature and grainy textures to add a human touch.
Contrast
The round, snowy hills create a cool contrast to the elegant and futuristic car designs.
Colours
The colour palette is both lively and realistic. It mimics the blue tones of the North and combines them with vibrant reds, acting as a accent colour throughout the film.
Process
Salla did an fantastic job storyboarding each scene, making it a smooth ride from sketches to graphics and animation.
Credits

Studio
Soja — Infografik & Animation
Sofie Edvardsson
Direction
Salla Lehmus
Storyboarding
Art Direction
Illustration
Cel animation
Simon Österhof
Project Management
Line Hagsand
Animation
Anders Waltz
Screen graphics
Animation
Comissioned by
Tjintokk
Voov     Engin. Consult. 
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