Tjintokk — Test Driving Facility
Recruitment commercial for Sweden's largest car testing facility
Task
Inspire people to apply for test driving new cars in the North of Sweden and communicate the
requirements of the position.
Idea
To create an animated film showing the magnificent Swedish nature that applicants could be working in, as well as informative screens with a more technological feeling.
Style
The style is hand-drawn and magnificent but still soft and lovely. We use wide scenes to emphasize the scale of nature, and grainy textures to add a human feel.
Contrast
The round, snowy hills create a cool contrast to the elegant and futuristic car designs.
Colours
The colour palette is both lively and realistic. It mimics the blue tones in the area and combines them with vibrant reds that act as a highlight colour throughout the film.
Process
Salla did an fantastic job storyboarding each scene, making it a smooth ride from sketches to graphics and animation.
Credits

Sofie Edvardsson
Direction
Salla Lehmus
Storyboarding
Art Direction
Illustration
Cel animation
Simon Österhof
Project Management
Line Hagsand
Animation
Anders Waltz
Screen graphics
Animation​​​​​​​
Comissioned by
Tjintokk
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