Provexin — Hair Root Serum
Setting the style and motion
direction for a product film
Setting the style and motion
direction for a product film

Task
Define the visual style with graphics and animation, showing the effects of Provexin.
Idea
Show a zoom-in of the hair and scalp as a dreamy landscape, adding depth and softness.

Style
Showing the skin and hair in a new and abstract way to tell the story without unwanted details.
Colours
Soft blue tones and a nurturing medical green highlight ties the scene together.

Credits
Agency
Spread
Spread
Daniel Storm
Direction
Storyboarding
Film production
Direction
Storyboarding
Film production
Mahmoud Hawaili
Project lead
Project lead
Anders Waltz
Art direction
Illustration
Animation
Illustration
Animation
Comissioned by
Provexin
Provexin