Provexin — Hair Root Serum
Setting The Visual Direction For a Mixed Media Product Film
Task
Define the style and visualize the effects of Provexin through  a short 10 sec animation
A collab with Spread
Concept
Convey the scientific process of hair growth through a visually pleasing depiction of the scalp.
Style
Soft shapes and a blurred environment create a visually appealing and scientifically informative atmosphere.
Colours
The mix of gentle blue hues and a nurturing green tone creates a design that is both informative and visually inviting.
Credits

Agency
Spread
Daniel Storm
Direction
Storyboarding
Film Production
Mahmoud Hawaili
Project Management
Anders Waltz
Art Direction
Illustration
Animation
Comissioned by
Provexin
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