Provexin — Hair Root Serum
Setting the style and motion
direction for a product film
Task
Define the visual style with graphics and animation, showing the effects of Provexin.
Idea
Show a zoom-in of the hair and scalp as a dreamy landscape, adding depth and softness.
Style
Showing the skin and hair in a new and abstract way to tell the story without unwanted details.
Colours
Soft blue tones and a nurturing medical green highlight ties the scene together.
Credits

Agency
Spread
Daniel Storm
Direction
Storyboarding
Film production
Mahmoud Hawaili
Project lead
Anders Waltz
Art direction
Illustration

Animation
Comissioned by
Provexin
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