Provexin — Hair Root Serum
Setting The Visual Direction For a Mixed Media Product Film
Setting The Visual Direction For a Mixed Media Product Film

Task
Define the style and visualize the effects of Provexin through a short 10 sec animation
A collab with Spread
Concept
Convey the scientific process of hair growth through a visually pleasing depiction of the scalp.

Style
Soft shapes and a blurred environment create a visually appealing and scientifically informative atmosphere.
Colours
The mix of gentle blue hues and a nurturing green tone creates a design that is both informative and visually inviting.

Credits
Agency
Spread
Spread
Daniel Storm
Direction
Storyboarding
Film Production
Direction
Storyboarding
Film Production
Mahmoud Hawaili
Project Management
Project Management
Anders Waltz
Art Direction
Illustration
Animation
Illustration
Animation
Comissioned by
Provexin
Provexin